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pp. 3-10

3D Printers Market Analysis: State and Outlook

Тokarev Boris E., Associate Professor of Marketing, Department of Marketing, State University of Management, Riazanskii prosp, 99, Moscow, 109542, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The presented materials are a continuation of a previous publication, dedicated to technology analysis in 3D printing. This article is devoted to analysis of state and prospects for 3D printing market. It deals with the findings of key global market indicators, discusses the forecasted values. The main segments of the market have defined. The concentric model market for 3D printing is proposed for analysis of a conditions and prospects of development.

pp. 11-20

Marketing Research of Status and Development Prospects of Soy Protein

Shevchenko Dmitriy A., Doctor of Economics, professor, head of marketing and advertising of the Russian State University for the Humanities, an honorary member of the Guild of Marketers. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Marketing research is devoted to analysis of the market of soy protein. The article investigates the demand, the definition of market dynamics, key suppliers, manufacturers, competitors and consumers.

pp. 21-25

Econophysical Method for Assessing the Competitiveness of Shops

Golikov Yuriy A., Ph. D., Associate Professor of the Department of business process management, Siberian State Academy of Geodesy, Plakhotnogo St. 10, Novosibirsk, 630108, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Sulgina Larisa Yu., Lecturer, Department of Finance and Statistics, Novosibirsk State Agrarian University, Dobrolyubova St. 160, Novosibirsk, 630039, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Physical notions capacitance, resistance and power allocated to the conductor when an electric current used to describe the purchase – sale of goods in the shop. By analogy with the current arising when a voltage is applied, is described the flow of customers, the direction of which forms the display of goods in the trading hall. On the basis of the proposed regression model shop capacitor developed the technique and a comparison of competitiveness of supermarkets district of the city.

pp. 26-32

Design Service Quality: Designers’ Estimation

Morozovskaya Liliya L., docent of Management, management information systems and trading business chair Business administration institute Moscow city pedagogical university, Bldg. 1140, Zelenograd, Moscow, 124460, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Morozovskaya Alina U., designer, master of management (marketing program), Company «HolodTek», bldg 2, st. Melitopol 1, Moscow, 117403, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article investigates designers’ opinion on how the quality of designer service depends on customers’ personal characteristics. The features of the ideal, in designers’ estimation, client, are determined. The designer’s characteristics considerable for services quality are identified. The reasons for designers’ refusal to cooperate with customers are diagnosed.

pp. 33-38

Brands «Retro»

Stepchenko Tatyana S., Associate professor at the department «Economics and management» of Volgodonsk institute (branch) South Federal University, Rostov region, Volgodonsk, Mira Avenue 47 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The more the USSR passes into history, the worse modern consumers remember the most famous brands of that time. Whether there is a future by the Soviet brands? Today opinions of experts are different in this point. Life is changing, and with it the system of values, people have new demands. The old brands, wishing to keep the leading positions, have to evolve, changing over time. But this aim is complex, it combines cultural, economic, political components.